Post Graduate Diploma In Management (PGDM)

Equivalent to MBA - Course Structure- 2011-13

Introduction

The full-time Post Graduate Diploma in Management (PGDM), is the flagship programme of ASM. The programme is carried through trimester system with six terms spend over two years. The programme aims at providing young,

enthusiastic minds the power to shape their career paths and influence change. In-depth knowledge, analytical rigour, rational thinking, commitment, ethics and values, cooperation, competition, and innovation are the core values instilled in each individual who graduates from the programme. 

Objectives

The objective of the programme is to nurture:

• An ability to act rationally, ethically, and strategically

• Interpersonal and multicultural teamwork competencies

• An understanding of the latest technologies

• Capability to anticipate and manage change

• Conceptual and analytical competencies

• In-depth knowledge in various functional areas

• Communication and presentation competencies

• Practical business experience

Course Structure

Trimester 1	Trimester 2	Trimester 3
Business Communication-I	Making	Business Communication-III
Managerial Economics	Business Communication-II	Consumer Behaviour
Marketing Management-II	Legal Framework of Business	Research Methodology
Financial Accounting	Marketing Management	Macroeconomic Theory & Policy
Business Environment	Management Accounting	Corporate Finance-II
Quantitative Methods	Corporate Finance-I	Operations Management
Management Perspectives	Operations Research	Human Resource Management
IT in Business	Organizational Behaviour	Management
	IT for Decision

Summer Training

After the completion of the third trimester (first year) of PGDM programme, all students are required to undergo summer training for a period of 6-8 weeks in an organization and take up a project study. Each student shall be required to submit a summer project report to the institute regarding the work undertaken during this period, before the commencement of the 4^th trimester. 

Trimester 4	Trimester 5	Trimester 6
International Business	Major 5	Corporate Governance & Social Responsibilities
Business Policy & Strategy	Major 6	Corporate Value & Ethics
Major 1	Major 7	Entrepreneurship
Major 2	Minor 4	Final Research Project
Major 3	Minor 4
Major 4
Minor 1
Minor 2

Final Research Project

In the 2^nd year of the programme, each participant is required to undertake a Final Research Project (FRP) in the chosen area of specialization. 

Viva Voce

Viva Voce is conducted after both Summer Training, as well as Normal Training.

Elective Courses

Marketing	Finance	Human Resource
Marketing of Services	Financial Markets and Services	HRP, Recruitment & Selection
Customer Relationship Management	Derivatives and Risk Management	Training & Development
Sales and Distribution Management	Corporate Tax Planning	Compensation and Performance
Product and Band Management	Security Analysis & Portfolio	Management
Event Management	Corporate Restructuring	Industrial Relations
Business-to-Business Marketing	Wealth Management	International HRM & Cross Culture
Integrated Marketing	Analytical Method in Finance	Leadership and Team Building
Communication	Project & Infrastructure Financing	Organizational Development and Change
Retail Management	International Financial Management	Organizational Theory and Design
International Marketing	Management	Interpersonal Relations and Group Dynamics
Rural Marketing		Knowledge & Innovation Management
Direct & Interactive Marketing		Advance HRM

Operations Management	Information Technology	International Business
Supply Chain management	Management of E-Business	International HRM & Cross Culture
Business Process Re-Engineering	Technology	International Marketing
Technology Management	Data Management	International Financial Management
Project management	Information System Design	Managing Multinational
Total Quality management	Business Data Communication	Corporations
	IS Project Management	International Business Laws
	IS Security	International Economics
	Decision Support System	WTO & International Institutions
	Knowledge Management Systems & Technology	Import Export Documentation
	IT and Business Strategy
	IS Auditing

B School Bangalore | Bangalore MBA College